New Beauty Trends unveiled at CEW's Product Demo

More Than 625 of the Most Innovative Products Compete for the CEW Seal

NEW YORK, March 7, 2013 – Yesterday evening, members of Cosmetic Executive Women (CEW) gathered to cast their ballots for the best in beauty as the annual CEW Beauty Awards competition began.

More than 2,100 industry insiders attended the Beauty Insiders’ Choice Awards Product Demo Wednesday, March 6. Members had the opportunity to test more than 625 product entries, the top launches from 2012.

“A CEW Beauty Award is the highest honor any beauty brand can receive, which is why more than 300 companies have entered their best new products in the competition,” says Carlotta Jacobson, President of CEW. “For consumers, the CEW seal stands for a superior beauty product because it is the only award selected by industry insiders, who are experts in identifying the best in beauty.”

CEW members vote to select the finalists in each of the 32 categories. After the finalists are announced on April 5, CEW’s Board of Governors will vote to determine the winners, who will be announced at the Beauty Awards luncheon May 17th at the Waldorf-Astoria in New York City. Winners will be judged based on innovation, delivery system and packaging.

What’s New for 2013                                                                                                                                          
Jacobson also announced several new initiatives for 2013: 

o   Department Store Design: The Product Demo will be set up as the industry’s biggest beauty counter and the layout will be designed to replicate a department store, providing a new and interactive experience to the beauty insiders who will sample and vote.

o   New Tech Skin Care: Skincare Tools will now have the opportunity to shine as CEW expands entry categories.

o   QVC Beauty Quest: CEW has collaborated with QVC to discover the next big beauty products. QVC buyers will select six finalists. The winning brand will be announced at the Beauty Awards luncheon in May and will be featured on QVC.

Eco Beauty Award Finalists
CEW has announced its 2013 Eco Beauty Award Finalists. The award, sponsored by Givaudan, recognizes a beauty product or product line that has moved toward the goal of sustainability. The finalists are vetted by The Natural Step. The winner is chosen by the Eco Beauty Award Voting Committee and will be announced at the Beauty Awards luncheon on May 17th.

2013 Eco Beauty Award Finalists:
o   Aveda - Stress Fix™
o   Jane Iredale Mineral Cosmetics - Glow Time Full Coverage Mineral BB Cream
o   Josie Maran Cosmetics
o   La Fresh Eco-Beauty - Oil Free Face Cleanser (Scented)
o   Nature's Gate - Facial Care Collection
o   Naturopathica Holistic Health - Plant Stem Cell Serum
o   Nourish | Organic Food For Healthy Skin
o   Paula's Choice - Earth Sourced Antioxidant-enriched Natural Moisturizer 
o   Weleda North America - Body Lotions
o   Yves Rocher North America Inc - Culture Bio Certified Organic Shower Gels


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