In front of a captivated audience of more than 20,000 at Market America /SHOP.COMhttp://SHOP.COM, 2013 World Conference, Senior Vice President and creator of Motives Cosmetics Loren Ridinger unveiled the much-anticipated additions to her award-winning cosmetics line, Motives by Loren Ridinger, just in time for the summer seasons. Motives Watercolors and Motives for La La Watercolors are inspired by the hottest Summer 2013 runway trends, and feature subdued pigments that add a pop of color to any look. Whether looking for a subtle way to highlight their features or an avant-garde, sophisticated look, the colors in this season’s Motives and Motives for La La offerings suit any mood, outfit or occasion. “Our new collection is absolutely amazing. I wanted to capture the essence of spring and summer and I believe we hit the mark as our new products are playful, colorful and fun,” said Ridinger. The new products were personally chosen by Ridinger and La La Anthony, actress and VH1 reality star, from the newest, hottest trends they both love. These additions – from eye shadows and eyeliners to lipsticks and lip shines, each with its own unique benefits allow makeup lovers to use their imagination to create incredible looks. The new offerings not only provide great, fashionable colors, but also affordable prices, making Motives by Loren Ridinger and Motives for La La products accessible to the masses.