Breakthrough formulas for normal to combination skin with patent-pending Glutamic acid, clinically proven to control sebum production and mattify skin—without irritation
When we think about shine, it’s usually a good thing. A bright morning with a shining sun in the sky; the glitter of diamonds; healthy hair that catches every beam of light. But when it comes to our skin, shine can be too much of a good thing. Excess sebum production can leave skin looking slick and lifeless and feeling less than fresh. Luckily, Eau Thermale Avène is introducing an end to your oil crisis with two breakthrough formulas—NEW Cleansing Foam(5.07 oz. for $20) and NEW Mattifying Fluid(1.7 oz. for $26)— to deliver mattifying benefits while leaving skin refreshed and supple.
In normal to combination skin, when sebaceous glands in the T-zone (forehead, nose and chin) secrete excess sebum (an oily, waxy substance) this can lead to unwanted shine. The key to the NEW Cleansing Foam and NEW Mattifying Fluid’s mattifying action is patent-pending active ingredient Glutamic acid, which has been clinically proven to inhibit 5a-Reductase, the enzyme that triggers excess sebum production, by 43%.
NEW Cleansing Foam, a light yet luxurious cleanser, rinses off with water, leaving an immediate mattifying effect. The soap- and silicone- free formula is proven to effectively reduce lipids (fats and oils) on the skin by 54% after a single application.* Packaged in a convenient, easy-to-use dispenser, the light cleanser effectively removes face and eye make-up while delivering a light astringent action without irritation. In a study of 67 subjects with normal to combination to oily sensitive skin, 91% reported havingsmaller lookingpores after using the cleanser daily.**
When applied after a refreshing wash with Cleansing Foam,NEWMattifying Fluid continues to build on the cleanser’s mattifying action. The lightweight gel-fluid, also proven to immediately reduce lipids on the skin***, glides onto skin like silk. Absorbent microcapsules instantly soak up excess oil. In a study with 70 subjects, 91% reported their skin was more matte after use.**** Silicone- and oil-free, the gel-fluid has a sophisticated, non-sticky texture, which makes the formula an excellent make-up base.
The combined mattifying effect of the NEW Cleansing Foamand NEW Mattifying Fluid is proven and immediate. In an open study of men and women with combination to oily sensitive skin, over 93% of participants agreed that their skin was more matte immediately after using both products as directed. To ensure the ultimate in purity, safety and gentleness, both remarkable formulas are hypoallergenic, non-comedogenic and paraben-free, and are infused with our signature Avène Thermal Spring Water to soothe and soften skin.
* Clinical evaluation on 11 subjects with oily and shiny skin. Cleansing Foam one half of face v. untreated half. **After 21 days of use. ***Clinical evaluation on 12 subjects with oily and shiny skin. Mattifying Fluid one half of face v. untreated half.**** Self-evaluation by 70 subjects with normal to combination to oily sensitive skin after 21 days of use.
Launching in March 2013, Avène Cleansing Foam and Mattifying Fluid will help control excess sebum production and leave skin with a smooth, matte finish. For availability visitwww.aveneusa.com.