Dior luxury skin care spring 2013 beauty launch


Dior is preparing to launch a lot of new skincare products next spring. Their Capture Totale franchise is going to be re-launched in January, featuring numerous innovations and employing new technologies to create original solutions for various skin concerns.
Dior’s updated skin-care collection is now based on the Secale-C molecule – the brand’s proprietary ingredient based on stem-cell research. The molecule is based on grain extract an it impeccably targets the deepest layers of the skin, thus boosting regenerative capacities of cells and rebuilding biological links between them.

Dior will re-launch Capture Totale Multi-Perfection CreamSerum and Eye Treatment, which are now going to be presented in a special jewelry packaging with gold-colored cap and click closure. The most expensive will be the serum, which will retail at $196. The cream will be priced at $155 and the eye treatment will retail at $93.
In the DiorSkin line, the most exciting new offering is certainly going to be the Diorskin Nude BB Cream, which is the first of its kind in this cast. In comparison to Dior’s existing Hydra Life BB Cream, the new Diorskin Nude BB cream is formulated to give a greater coverage, and it will be available in three shades (priced at $44).
In the makeup sector, the most interesting new addition – besides Dior Addict Gloss – is the new DiorShow Iconic Overcurl Mascara, designed to add volume and curl to the lashes. In the US, the mascara will be available only at Sephora, and it will be priced $28.50. In addition to this new eye product, the brand will launch DiorShow’s debut line of Mono Eyeshadows in 18 versatile shades, each priced at $29.


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