Skin Authority fastest growing skin care brands



Skin Authority is one of the fastest growing skin care brands, achieving steep year-over-year growth by helping customers achieve beautiful skin and a positive self image. Skin Authority offers a complete line of “results oriented” home care products together with a unique “360-degree customer service experience” that uses integrated technology to make skin care coaching available to customers wherever they are and however they prefer to be reached. The result is a lifetime of healthy, radiant skin and a growing base of fiercely loyal customers – 
  • 90% remain brand loyal after one year

  • 75% remain brand loyal after five years

  • 90% purchase again after their initial purchase

  • 90% refer an average of three to six customers to the brand.

  • Despite the current economic environment, Skin Authority is projecting continued accelerated business growth and worldwide expansion, while maintaining its high level of customer loyalty.

    RESULTS, NATURALLY

    From the beginning, Skin Authority has developed its products and treatments to deliver immediately visible results and lasting changes using the most naturally effective ingredients available to accomplish the results. In most ways, Skin Authority can be considered more "natural" or "organic" than brands that make the claim exclusively. Skin Authority was one of the first full-line brands to eliminate parabens, dyes, fragrances, and animal testing, without sacrificing results or shelf life. In 2009, Organic Spa Magazine said, "Skin Authority is one of the companies making strides, both big and small, in the ever changing world of natural and organic beauty."

    COMMITMENT TO OUR PLANET

    Skin Authority is committed to a sustainable future by working internally and with our supplier partners to incorporate renewable energy sources, recycled materials, and eco-friendly techniques into everything we produce. From the beginning we took a sustainable approach to packaging, using recycled plastics and glass, while eliminating most outer cartons or secondary packaging.

    GLOBAL PRODUCT INNOVATION

    Skin Authority continually scans the global landscape to bring the best advancements from medical and skin care research. Our goal is to bring consumers both cosmetic beauty and lasting skin health. Skin Authority formulations and packaging have been designed to meet or exceed the diverse and strict requirements necessary for global distribution. Our packaging includes translations in three languages, and adherence to the international convention for ingredients listings. Our key innovations include:
    SGF-4 Technology™. The only professional brand to incorporate four completely natural body proteins clinically proven to restore the body’s ability to generate new and healthy skin cells and strengthen its immune defense against further deterioration. After reviewing and experiencing this technology, the beauty editor of About.Com declared, "It’s new, it’s different, and it will totally amaze you with its science."

    AOX Technology™. More than six years ago, Skin Authority pioneered the technique of combining groups of vitamins, antioxidants and fatty acids together to deliver a multiplier effect over individual ingredients. Skin Authority incorporates this technology throughout its product line to accelerate results.

    Dry Finish Technology™. A product formulation technique that ensures products go on clear and absorb easily, leaving the skin feeling smooth, soft, and dry to the touch. This technology is particularly useful for sun protection products that typically have a reputation for feeling oily or greasy after use.

    Mult-Purpose Design. Whenever possible, Skin Authority looks to formulate products that produce a two-in-one effect. The result of this approach is a simpler daily routine and a more economical solution for the consumer.
    CUSTOMER SERVICE INNOVATION

    Skin Authority goes beyond ingredients in the bottle and invests in the personal touch. Working with its distribution partners, Skin Authority has created its “360 Degree Customer Support Program” that extends the purchase experience home in order to establish and support a lifelong relationship with customers. Last year on behalf of its retailers, Skin Authority delivered more than 10,000 personalized welcome touches, made more than 7,500 phone follow-ups, and delivered more than 15,000 support emails containing valuable customer information reinforcing the information provided by its distribution partners. Additionally, Skin Authority made more than 10,500 customer referrals to retailers for new and follow-on visits for product purchases and treatments in locations that provide them.

    LIFESTYLE APPROACH TO SKIN CARE

    Recent statistics published by the International Spa Association show that the demographics of skin care is broadening significantly to span a wider age range of females, include more men (growing above 30%), and capturing individuals seeking diverse skin care goals – anti-aging, breakout treatment, uneven complexion, skin cancer prevention. The result of this trend is that the skin care category is expected to grow steadily in the next several years. The challenges for skin care brands are to speak credibly to an increasingly diverse profile of new customers, while not forsaking the current core audience of females. Anticipating this trend, Skin Authority has developed a unique lifestyle approach to skin care. This approach includes the GO! Series Lifestyle home care kits at very compelling price points designed specifically for customer segments – teens, younger women, men, brides-to-be, active lifestyle, etc.

    In additional to the GO! Lifestyle program, Skin Authority has introduced the Skin Authority MAN brand of products to address the unique skin concerns and language nuances of men. Skin care tuned to men represent a huge untapped potential.

    EXCLUSIVE DISTRIBUTION STRATEGY

    Skin Authority remains committed to providing a personalize support experience for its customers, while delivering exponential business growth. Skin Authority believes that it can maintain its customer service brand proposition by partnering with those distribution outlets that share its vision. Skin Authority is one of the only skin care brands you will NOT find in mass retail or online anywhere except directly from Skin Authority or through one of its exclusive partners. Consumers can find virtually every other skin care brand through multiple discount sources, including drug stores, big box retailers, discount websites, auction websites, and infomercials. This approach reduces the consumer brand experience to price shopping and brand hopping. Also, these brands ultimately compete with their distribution partners and erode their ability to deliver a personalized customer care experience. Skin Authority believes that its exclusive distribution partners deserve exclusive products, personalized sales experiences, and exceptional ongoing customer care. Skin Authority is committed to these ideals. 

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